JPMorgan Chase Home Lending gateway project sample on Craig Murray's portfolio.
JPMorgan Chase Home Lending gateway project sample on Craig Murray's portfolio.
JPMorgan Chase
JPMorgan Chase
2019-20
2019-20

Rebuilding the world’s largest mortgage gateway

Overview

Overview

JPMorgan needed to boost confidence for first-time buyers navigating a shifting housing market. The existing mortgage experience wasn’t doing enough to support such a major purchase decision.

As Senior Principal Designer, I led a redesign with a cleaner, lifestyle-driven approach and practical tools, including smart nudges to guide customers toward their savings goals.

JPMorgan needed to boost confidence for first-time buyers navigating a shifting housing market. The existing mortgage experience wasn’t doing enough to support such a major purchase decision.

As Senior Principal Designer, I led a redesign with a cleaner, lifestyle-driven approach and practical tools, including smart nudges to guide customers toward their savings goals.

Role

Role

Design Direction, Senior Principle Designer, Hiring Manager

Design Direction, Senior Principle Designer, Hiring Manager

Impact

11pp

Increase in NPS

6.4%

Lift in originations Q/Q

1 Pat.

USPTO Awarded Patent

JPMorgan Chase Home Lending gateway project sample on Craig Murray's portfolio.

11pp

11pp

Increase in NPS

6.4%

6.4%

Lift in originations Q/Q

1 Pat.

1 Pat.

USPTO Awarded Patent

Helping first-time buyers estimate costs

There’s so much more to consider beyond home price. That’s why we designed estimation tools with suggestions to break down costs and give customers a larger picture of what to expect. As scope grew, I hired the great folks at Huge to augment our internal team and help bring the vision to life.

Connecting now with tomorrow

Alongside the website redesign, I contributed to prototyping new ways for the bank to support customer savings goals, including contextual nudges and ML-assisted chat to proactively encourage saving. This work informed the Chase Autosave product.

I also recruited and built a multi-faceted design team across New York and Texas offices to support the future of the product.

Craig Murray and team at JPMorgan Chase