Lonely Planet
Lonely Planet helps travelers discover the heart of destinations across the world. I led the product design team and roadmap across all web platforms, mobile apps, and wearables.
Role:
• Director of Design
• Product Lead
• Design Lead
Success metrics:
• 32% increase in new signups
• 20% increase in MAUs
• 15% increase in sponsorship revenue
• Editor’s choice Apple App Store & Google Play
• Net increase in publishing cycles
Spotlighting top content to drive engagement
Featured articles were becoming undiscoverable on Lonely Planet’s site. We designed a modular homepage to surface helpful content and enable faster editorial changes.
Immersing travelers through videos to grow sponsorships
The brand produced thousands of videos to inspire travelers. I was responsible for designing a platform that helped users discover and enjoy this content across a variety of categories.
Discovering neighborhoods to grow active users
Neighborhoods play a big part in how travelers plan their trips. That’s why we designed the “Need to Know” feature in our Guides app (iOS + Android) to help users create and share plans.
Introducing wearables to increase mobile usage
Mobility is core to travel and we eagerly extended our Guides mobile app (Editors’ Choice on Google Play and Apple App store) to wearables for travelers on the ground. We started with a Samsung partnership to bring glanceable utility for the Gear s3 watch and our Android users.
Creating unique watch faces to boost brand awareness
To further carry the brand ethos on the Samsung Gear s3, we designed a series of dynamic watch faces featuring destination photos, sun position, and an ambient world clock.
Interested in more?
Get in touch and let’s chat.