Transforming async video into an AI-powered B2B workspace
Scaling the core of async-video chat
The core of the Marco Polo consumer product (async-video messaging) resonated with a growing segment of business users, but improvements were crucial to scale the product for SMBs.
I identified key themes through research, such as inbox management. These findings helped prioritize our approach for the MVP and AI-powered enhancements to empower users to catch up quickly when they couldn't watch every video message.
Beyond the features
To ensure business users engaged and effortlessly ramped up, I worked on go-to-market web surfaces and onboarding to quickly get teams connected and using the platform. Iterative improvements to suggested steps and confirmation moments swiftly got users to experience the aha! moment and strengthened retention.
