Mobile Showdown Promotion

I helped create Blue Diesel’s first-ever mobile competition held internally for teams to innovate and claim bragging rights. It was my primary goal to actively get the company thinking about the mobile medium and how we could use it for our client’s benefit.

I helped organize and create the competition, the brief, and devised the firm’s primary mobile considerations document. In addition I art directed this propaganda to boost excitement around the office leading up to the day of the showdown.