HolidaySweaterPride.Com Concept

Every year, Blue Diesel hosts an internal competition among its three separate studios to see who can come up with the most creative idea for a greeting to send to clients and prospects. The agency wanted a holiday promotion that highlighted the company’s personality, smarts, and overall spirit. They requested something that would break new ground; something that everyone would want to share and talk about.

My team presented an idea that was much more than just a ‘greeting’ or game. We approached things with an engaging and entertaining edge by pitching an entire experience based on the well-known phenomenon of those hideous holiday sweaters that are proudly worn by so many once a year. The entire concept was well received, but didn’t end up winning.  I speculate that this was partly because it was unlike anything they have done before. You can read details of the concept here.