Herbal Essences: DumpCupid.com

This MySpace customization was part of an entire seasonal campaign Herbal Essences launched during Valentine’s Day a few years back. The campaign was full of wit and fun, and utilized new ways (at the time) to gain fans. The center of the campaign was at its microsite (dumpcupid.com) which housed several funny videos like this one. I helped design online advertising for promotion of the microsite, as well as the seasonal makeover for the brand’s MySpace page. To round things out, several out-of-home and traditional marketing drivers made this campaign one of P&G’s most successful.