Darby House

An exclusive facility originally built and owned by John W. Galbreath, the Darby House is unlike any other local facility in the Central Ohio area – beautiful and secluded on a private farm, just outside downtown Columbus, Ohio.

My company, CAM Design, was hired to revamp the facility’s competitive position and refine their communications strategy. I led a select team of freelance talent to augment my skill-sets and bring this brand to the top of event managers and wedding planners’ minds. Everything was orchestrated by an actionable strategy which I devised from both primary and secondary research.

Our insights manifested into a complete Web site redesign that broke conventional industry means.  The Web site informs visitors in a visual fashion, with selective imagery and brief textual descriptions, rather than boring and monotonous copy. Additionally, we empowered brides and corporate facilitators with a “Set the Scene” tool that deviates from unimaginative and typical CAD layouts. Instead, the tool serves as a creative catalyst for thinking about how and where things will be arranged within an area.

The entire initiative has been extremely successful, with a 19% increase in overall event bookings when compared to the last two years. I also recently wrote an additional full-page print ad that we ran in both Columbus Bride and The Knot magazines.