Head & Shoulders

Together with the awesome folks at Resource Interactive, I had the opportunity to work on this new Head & Shoulders brand extension campaign. Procter & Gamble was adding a new product into its specialty haircare line called Intensive Solutions. The brand was positioned as the complete solution for modern men looking for dandruff care without a prescription.

I helped design this microsite, email announcement, and online advertising to help build a richer case for the dandruff treatment solutions this brand affords. Both microsite and supporting ads spotlighted the various levels of support offered for varying levels of severity.